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CEPRINT SOLUTIONS, INC. / CAROLINA ENVELOPE PRESENTS
SEP
19
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Michelle Townsend O'Bryant
The Way I See It
 

The Light Switch

I read a story about a man who visited his blind friend’s home and thought it was unusual how he turned on the lights upon entering each room. The man asked, “Why did you turn the lights on when you can’t see?” The blind man laughed and kept walking into the next room, where he again switched the light on. He replied, “I don’t turn the lights on for my sake. I turn them on for you, because I know you need the lights to see.”

Here’s the way I see it: Sometimes the smallest acts of kindness can make the biggest difference in someone’s life.

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Idea
Idea of the Week
How to Stand Out in a 3-Second World

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In our information-saturated generation, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily.

Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.

Understanding Your Customers

Want to build a following or generate big profits?

In this micro-attention age, you’ll need a Hook Point that taps into the problems that keep your prospects awake at night. A Hook Point is different than general branding. Instead, it’s the bait that lures people to bite (that is, to pay attention to what your brand offers).

You can’t take a person someplace unless you start where they’re at. To create your Hook Point, work hard to understand your key customers. Ask questions like:

  • How can I solve my audience’s specific pain point or problem?
  • What is an outcome this audience has been seeking that they’ve yet to find?
  • What ideas or themes intrigue my primary prospects?

Now use this consumer-focused angle to craft a succinct, attention-grabbing catchphrase. Here are some examples:

  • “The scariest movie of all time is a true story” (The Blair Witch Project)
  • “No late fees” (Netflix)
  • “Elon Musk made the Cybertruck ugly on purpose – and it’s the smartest thing he’s ever done” (Tesla)

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Crafting Your Hook Point

After you define what makes your product unique and relevant, work through some of these steps to craft your Hook Point:

  1. Choose one distinct selling point to attract attention
  2. Highlight why this makes you completely different than others in your field
  3. Develop a brief, attention-grabbing phrase (using as few words as possible)
  4. Emphasize scarcity, exclusivity, or the possibility of loss
  5. Break your information into bite-size, manageable, actionable chunks
  6. Surprise people with an unexpected angle (like Tesla’s Cybertruck example)
  7. Present familiar concepts in an original way (like Geico’s money-saving Hook Point: “So easy a caveman can do it!”)
  8. Craft a phrase that briefly describes the essence of your identity (like the Harley tagline, “The Great American Freedom Machine”)

Make Complicated Information Clear and Accessible

Building a solid Hook Point is a process that includes creativity, testing, and refining.

Brainstorm more variations than you think possible – from 50 to 100 options. Stretching your creative capacity will help you come up with better ideas and sharper content. Making this information bite-sized and compelling will fuel brand awareness and growth.

See more great ideas like this!
Click here to visit the CEPrint Solutions, Inc. / Carolina Envelope - Ideas Collection.
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MARKETING
Marketing Tip
Sharing Business Photos and Videos
A CONVENIENT AND SECURE WAY TO SHARE PHOTOS AND VIDEOS

PhotoCircle for Business is a convenient and secure way to share photos and videos with team members and departments, suppliers, partners, vendors, customers, and more.

PhotoCircle is an innovative, cross-platform, real-time photo and video sharing platform which enables businesses to streamline their media collaboration and enhance day-to-day experiences.

Many industries use PhotoCircle to collaborate on projects, showcase products and projects, and build stronger relationships with customers. PhotoCircle also offers a white-labeling feature to customize the platform with your own business name and branding.

For more information on PhotoCircle for Business, visit: www.photocircleapp.com/business/

For additional creative ways to connect with your audience in print, check out our website or give us a call today. We look forward to the opportunity to work with you.

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Uncommon Product
Graduation Announcements
GRADUATION ANNOUNCEMENTS TO FIT ANY BUDGET

Whether you are planning a graduation party for winter or spring, we can help you celebrate the exciting milestone with customized graduation announcements to fit any budget and party style.

Graduation announcements can be as simple or detailed as you choose. Many popular options to personalize an invitation include adding photos of the graduate, a brief list of accomplishments or honors, as well as mentioning future plans.

If you need design inspiration or help with wording, our creative team can provide you with examples. We can also create custom thank you cards for after your celebration. We look forward to the opportunity to help you celebrate in print!

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Tech Tip
Add Drop Down Lists to Spreadsheets
RECEIVE PRECISE DATA AND REDUCE ERRORS

Drop down lists can be a very helpful tool for data entry, allowing users to pick an item from a specific list that you create. By predefining the list of items, you will receive precise data and reduce errors.

To make a dropdown list in Microsoft Excel:

  • In a new worksheet, type the entries you want to appear in your dropdown list.
  • Select the cell where you want the drop-down list.
  • Go to the Data tab on the Ribbon, then Data Validation. If this is unavailable, unlock specific areas of a protected workbook or stop sharing the worksheet and try again.
  • In the Settings source box under Allow, click List, and then select your list range.
  • You will then see the dropdown arrow in the cell where you want the list to appear.

To make a dropdown list online in Google Sheets:

  • Click the cell where you want the dropdown to appear.
  • Go to Insert>Dropdown from the menu.
  • Add your custom options in the components section.
  • When you are finished, click Done.

If you’d like helpful tips to save time on your next printing project, check out our website or give us a call today. And remember, other printers may be nearby, but nobody comes close!

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Fun@Work

Spotlight Recipe

Curtis Stone and Sticky Chicken Drumsticks

Did You Know?

Did you know that Kraft Heinz recommends refrigerating ketchup after opening? According to...

Printing Quiz

When your printer mentions spoilage, what they really mean is: 

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CEPrint Solutions, Inc. / Carolina Envelope, 564 Dixon Street, P.O. Box 1229, Lexington, NC 27293-1229 800-222-3869
CEPrint Solutions, Inc. / Carolina Envelope, P.O. Box 1229, Lexington, NC 27293-1229 800-222-3869